TY  - BOOK
AU  - Sponder,Marshall
TI  - Social media analytics: effective tools for building, intrepreting, and using metrics 
SN  - 9780071824491(pbk.)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Social media
KW  - Marketing research
KW  - Consumer profiling
N1  - Includes bibliographical references and index
N2  - Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool
ER  -