00930nam a2200253 a 4500001001400000003000700014005001700021008004100038020001800079020003500097020003200132020003200164020003500196040000800231100001700239245021100256260004800467300002000515650002800535650003000563650004200593650002100635700002000656vtls000088499KUKTEM20251125103012.0150618t2014    xxk    f a    000 0 eng d  a9781783000203  a9781461957942 (electronic bk.)  a146195794X (electronic bk.)  a1306430852 (electronic bk.)  a9781306430852 (electronic bk.)  aUMP1 aHarris, Scot10aMastering gamification :bcustomer engagement in 30 days : the revolutionary way to attract customers, keep them coming back for more, and take your business to the next level /cScot Harris, Kevin O'Gorman  aBirmingham, UK :bImpackt Publishing,c2014  a84 p. ;c25 cm. 0aSocial mediaxMarketing 0aMarketingxSocial aspects 0aInternet gamesxPsychological aspects 0aCustomer loyalty1 aO'Gorman, Kevin