TY  - BOOK
AU  - Harris,Scot
AU  - O'Gorman,Kevin
TI  - Mastering gamification: customer engagement in 30 days : the revolutionary way to attract customers, keep them coming back for more, and take your business to the next level 
SN  - 9781783000203
PY  - 2014///
CY  - Birmingham, UK
PB  - Impackt Publishing
KW  - Social media
KW  - Marketing
KW  - Social aspects
KW  - Internet games
KW  - Psychological aspects
KW  - Customer loyalty
ER  -