Pauwels, Koen <br/><br/>
It's not the size of the data--it's how you use it :  smarter marketing with analytics and dashboards / 
Koen Pauwels 
 - New York :  American Management Association,  2014 
 - xxiii, 232 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780814433959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Data processing<br/>Dashboards (Management information systems)