TY  - BOOK
AU  - Pauwels,Koen
TI  - It's not the size of the data--it's how you use it: smarter marketing with analytics and dashboards 
SN  - 9780814433959
PY  - 2014///
CY  - New York
PB  - American Management Association
KW  - Marketing research
KW  - Data processing
KW  - Dashboards (Management information systems)
N1  - Includes bibliographical references and index
ER  -