Rand, Paul M. <br/><br/>
Highly recommended :  harnessing the power of word of mouth and social media to build your brand and your business / 
Paul M. Rand 
 - New York :  McGraw-Hill,  2014 
 - xxi, 229 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071816212 (hbk.) 0071816216 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing--Management<br/>Oral communication<br/>English language œx Business English