TY  - BOOK
AU  - Rand,Paul M.
TI  - Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business 
SN  - 9780071816212 (hbk.)
PY  - 2014///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Marketing
KW  - Management
KW  - Oral communication
KW  - English language œx Business English
N1  - Includes bibliographical references and index
ER  -