TY  - BOOK
AU  - Mason, Charlotte H.
AU  - Perreault,William D.
TI  - The marketing game!: student software and multimedia tutorials 
SN  - 1256139881
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Decision making
KW  - Computer programs
KW  - Product management
N1  - Accompanies book of same title and by same authors: HF5415.135.M37 2002
ER  -