TY  - BOOK
AU  - Praceus,Sarah
TI  - Consumer innovation at the base of the pyramid: emerging patterns of user innovation in a resource-scarce setting 
T2  - Forschungs-/Entwicklungs-/Innovations-Management
SN  - 9783658051044 (pbk.)
PY  - 2014///
CY  - Wiesbaden
PB  - Springer
KW  - Consumer movements
KW  - Rich people
N1  - Includes bibliographical references
ER  -