Hackley, Chris, <br/><br/>
Advertising & promotion / 
 Advertising and promotion 
Chris Hackley and Rungpaka Amy Hackley 
 - Fourth Edition 
 - xiv, 370 pages :  color illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781473997981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Social aspects<br/>Sales promotion<br/>Advertising--Brand name products