TY  - BOOK
AU  - Hackley,Chris
AU  - Hackley,Rungpaka Amy
TI  - Advertising & promotion
SN  - 9781473997981
PY  - 2018///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -