Brennan, Ross, <br/><br/>
Business-to-business marketing / 
Ross Brennan, Louise Canning and Raymond McDowell 
 - Fourth Edition 
 - xvii, 391 pages :  illustrations (some color) ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781473973442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Industrial marketing--Case studies