Whitman, Drew Eric <br/><br/>
BrainScripts for sales success :  21 hidden principles of consumer psychology for winning new customers / 
Drew Eric Whitman. 
 - New York :  McGraw-Hill,  [2015] 
 - xix, 199 p. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071833608 (alk. paper) 0071833609 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Psychological aspects<br/>Marketing--Psychological aspects<br/>Consumers--Psychology<br/>Consumer behavior