TY  - BOOK
AU  - Whitman,Drew Eric
TI  - BrainScripts for sales success: 21 hidden principles of consumer psychology for winning new customers 
SN  - 9780071833608 (alk. paper)
PY  - 2015///]
CY  - New York
PB  - McGraw-Hill
KW  - Selling
KW  - Psychological aspects
KW  - Marketing
KW  - Consumers
KW  - Psychology
KW  - Consumer behavior
N1  - Includes index
ER  -