Iacobucci, Dawn <br/><br/>
Marketing management / 
Dawn Iacobucci 
 - Stamford, CT :  Cengage Learning,  2015 
 - xiii, 335 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781285429953 (pbk.) 1285429958 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management