Iacobucci, Dawn <br/><br/>
MM4 / 
Dawn Iacobucci 
 - 4th ed. 
 - Mason, OH :  Cengage Learning, South-Western,  2013 
 - xi, 244 p. :  ill. ;  27 cm. 
<br/><br/> To access to online study tool log on to http://login.cengagebrain.com Access code/password PPPQKGQP545SG2 
<br/><br/><label>ISBN: </label>9781133629382 (pbk.) 1133629385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management