TY  - BOOK
AU  - Iacobucci,Dawn
TI  - MM4
SN  - 9781133629382 (pbk.)
PY  - 2013///
CY  - Mason, OH
PB  - Cengage Learning, South-Western
KW  - Marketing
KW  - Management
N1  - To access to online study tool log on to http://login.cengagebrain.com Access code/password PPPQKGQP545SG2
ER  -