Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 16th ed. (global ed.) 
 - Harlow, Essex :  Pearson,  2016 
 - 731 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292092485 (pbk.) 1292092483 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing