00603nam a2200205 a 4500001001400000003000700014005001700021008004100038020002500079020002200104040000800126100001900134245006400153250002600217260003600243300003400279504005000313650001400363700002000377vtls000095080KUKTEM20251125103146.0160519t2016    enka   f      001 0 eng d  a9781292092485 (pbk.)  a1292092483 (pbk.)  aUMP1 aKotler, Philip10aPrinciples of marketing /cPhilip Kotler and Gary Armstrong  a16th ed. (global ed.)  aHarlow, Essex :bPearson,c2016  a731 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and index 0aMarketing1 aArmstrong, Gary