Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler 
 - 13th ed. (global ed.) 
 - Harlow, Essex :  Pearson,  [2017] 
 - 669 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292146508 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing