TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9781292146508 (pbk.)
PY  - 2017///]
CY  - Harlow, Essex
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -