King, Kim Ann <br/><br/>
The complete guide to B2B marketing :  new tactics, tools, and techniques to compete in the digital economy / 
Kim Ann King 
 - Upper Saddle River, New Jersey :  Pearson,  2015 
 - xviii, 270 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780134084527 (hbk.) 0134084527 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Internet marketing