TY  - BOOK
AU  - King,Kim Ann
TI  - The complete guide to B2B marketing: new tactics, tools, and techniques to compete in the digital economy 
SN  - 9780134084527 (hbk.)
PY  - 2015///
CY  - Upper Saddle River, New Jersey
PB  - Pearson
KW  - Industrial marketing
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -