Masterman, Guy <br/><br/>
Innovative marketing communications :  strategies for the events industry / 
Guy Masterman, Emma H. Wood 
 - Burlington, MA :  Elsevier Butterworth-Heinemann,  2006 
 - xxi, 322 p. :  ill. ;  25 cm. 
 - Events management series .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781138129726 (hbk.) 9780750663618 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management<br/>Special events--Marketing