Cohen, William A. <br/><br/>
Drucker on marketing :  lessons from the world's most influential business thinker / 
William Cohen 
 - New York :  McGraw-Hill,  2013 
 - xxi, 265 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071778626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing