CEO branding :  theory and practice / 
edited by Marc Fetscherin 
 - New York :  Routledge,  2015 
 - xxxiii, 302p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138013711 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chief executive officers<br/>Branding (Marketing)<br/>Corporate image