TY  - BOOK
AU  - Fetscherin,Marc
TI  - CEO branding: theory and practice 
SN  - 9781138013711 (hbk.)
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Chief executive officers
KW  - Branding (Marketing)
KW  - Corporate image
N1  - Includes bibliographical references and index
ER  -