Masterson, Rosalind <br/><br/>
Marketing :  an introduction / 

 - 3rd ed. 
 - Thousand Oaks, Calif. :  SAGE,  2014 
 - xix, 582 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781446266465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing