Upadrista, Venkatesh

The art of consultative selling in IT : taking blue ocean strategy a step ahead / Venkatesh Upadrista - Boca Raton, FL : CRC Press, Taylor & Francis Group, 2015 - xv, 151 p. ; 26 cm.

Includes bibliographical references and index

9781498707718 (pbk.)


Sales management
Selling
Marketing