Pride, William M. <br/><br/>
Foundations of marketing / 
William M. Pride, O. C. Ferrell 
 - 7th ed. 
 - Australia :  Cengage Learning,  2016 
 - xxvi, 470 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781305405769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing