Pride, William M. <br/><br/>
Marketing principles / 
William M. Pride...[et al.] 
 - 2nd ed. 
 - South Melbourne, Vic. :  Cengage Learning,  2015 
 - xxxi, 602 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780170254793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks--Asia<br/>Marketing--Textbooks.--Pacific Area