TY  - BOOK
AU  - Pride,William M.
TI  - Marketing principles
SN  - 9780170254793
PY  - 2015///
CY  - South Melbourne, Vic.
PB  - Cengage Learning
KW  - Marketing
KW  - Asia
KW  - Textbooks
KW  - Pacific Area
N1  - Includes bibliographical references and index
ER  -