@book{83870,
	author = {Pride, William M. and Ferrell, O.C.},
	title = {Marketing /},
	publisher = {Cengage Learning Asia,},
	year = {2014},
	address = {Singapore :},
	edition = {17th ed.},
	note = {To access Course smart eBook log on to www.cengage.com/login access code/password : GP44PP2XQ5HGW7}
}