Pride, William M. <br/><br/>
Marketing / 
William M. Pride and O.C. Ferrell 
 - 17th ed. 
 - Singapore :  Cengage Learning Asia,  2014 
 - various paging :  col. ill. ;  28 cm. 
<br/><br/> To access Course smart eBook log on to www.cengage.com/login access code/password : GP44PP2XQ5HGW7 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9789814617345 9781305009127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing