TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9789814617345
PY  - 2014///
CY  - Singapore
PB  - Cengage Learning Asia
KW  - Marketing
N1  - To access Course smart eBook log on to www.cengage.com/login access code/password : GP44PP2XQ5HGW7; Includes bibliographical references and indexes
ER  -