Khoo, Hong Meng <br/><br/>
Marketing research for beginners :  a practical handbook / 
Khoo Hong Meng 
 - Singapore :  Cengage Learning Asia,  2012 
 - 1 online resource (xiv, 514 p.) :  ill., charts ;  25 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789814392617 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research