00552nam a2200169 a 4500001001400000003000700014005001700021008004100038020002500079040000800104100002000112245007900132260004600211300006200257504004000319650002300359vtls000096691KUKTEM20251125103307.0160714t2012    si da  f      000 0 eng d  a9789814392617 (pbk.)  aUMP1 aKhoo, Hong Meng10aMarketing research for beginners :ba practical handbook /cKhoo Hong Meng  aSingapore :bCengage Learning Asia,c2012  a1 online resource (xiv, 514 p.) :bill., charts ;c25 cm.  aIncludes bibliographical references 0aMarketing research