MKTG3 / 
Charles W. Lamb...[et. al] 
 - 3rd. ed 
 - Australia :  Cengage Learning EMEA,  2016 
 - xi,315 p.,16 :  col. ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780170355506 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--textbooks