Hult, G. Tomas M. Marketing foundations / G.Tomas M.Hult, William M. Pride, O.C. Ferrell - 5th ed./ International edition - Australia : South-Western College, 2013 - xxx, 585 p. : col. ill. ; 28 cm. Bahan Hadiah Includes bibliographical references and index ISBN: 9781133190974 (pbk.) Subjects--Topical Terms: Marketing