@book{85516,
	author = {Dibb, Sally and Simkin, Lyndon},
	title = {Marketing essentials /},
	publisher = {Cengage Learning,},
	year = {2013},
	address = {United Kingdom :},
	edition = {2nd ed.},
	note = {To access CourseMate log on to CengageBrain.co.uk Access code/password : PP9W0DVP5N7S15}
}