Dibb, Sally <br/><br/>
Marketing essentials / 
Sally Dibb, Lyndon Simkin 
 - 2nd ed. 
 - United Kingdom :  Cengage Learning,  2013 
 - xv, 521 p. :  col. ill. ;  26 cm. 
<br/><br/> To access CourseMate log on to CengageBrain.co.uk Access code/password : PP9W0DVP5N7S15 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781408075920 9781408073681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks