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  <titleInfo>
    <title>From oblivious to obsessed</title>
    <subTitle>eight obsessions every organisation must embrace to build customer loyalty in Asia</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lee, Raymond Chi Meng</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Yong, Joan Zhimin</namePart>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">si</placeTerm>
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    <place>
      <placeTerm type="text">Singapore</placeTerm>
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    <publisher>Candid Creation Publishing</publisher>
    <dateIssued>2017</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 146 p. : ill. ; 21 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Raymond Lee with Joan Yong</note>
  <note>Includes bibliographical references</note>
  <subject authority="lcsh">
    <topic>Customer loyalty</topic>
    <geographic>Asia</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Brand loyalty</topic>
    <geographic>Asia</geographic>
  </subject>
  <identifier type="isbn">9789811112676 (pbk.)</identifier>
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    <recordCreationDate encoding="marc">170417</recordCreationDate>
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