TY  - BOOK
AU  - Lee,Raymond Chi Meng
AU  - Yong,Joan Zhimin
TI  - From oblivious to obsessed: eight obsessions every organisation must embrace to build customer loyalty in Asia 
SN  - 9789811112676 (pbk.)
PY  - 2017///
CY  - Singapore
PB  - Candid Creation Publishing
KW  - Customer loyalty
KW  - Asia
KW  - Brand loyalty
N1  - Includes bibliographical references
ER  -