Frayne, James <br/><br/>
Meet the people :  why businesses must engage with public opinion to manage and enhance their reputations / 
James Frayne 
 - Hampshire, Great Britain :  Harriman House,  2013 
 - xix, 198 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780857192578 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Business communication<br/>Corporate image<br/>Campaign management