Fisk, Raymond P. <br/><br/>
Services marketing :  an interactive approach / 
Raymond P. Fisk, Stephen J. Grove, Joby John 
 - 4th ed. 
 - Australia :  South-Western Cengage Learning,  2014 
 - xxiii, 261 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781285193908 (pbk.) 1285193903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Service industries--Management