TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Grove,Stephen J.
AU  - John,Joby
TI  - Services marketing: an interactive approach 
SN  - 9781285193908 (pbk.)
PY  - 2014///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -