Wirtz, Jochen <br/><br/>
Winning in service markets :  success through people, technology and strategy / 
Jochen Wirtz 
 - New Jersey :  WS Professional,  2017 
 - xvii, 684 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781944659042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Branding (Marketing)<br/>Customer relations