Trout, Jack <br/><br/>
Repositioning :  marketing in an era of competition, change, and crisis / 
Jack Trout with Steve Rivkin 
 - New York :  McGraw-Hill,  c2010 
 - iv, 217 p. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071635592 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)<br/>Competition<br/>Strategic planning<br/>Marketing