TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - Repositioning: marketing in an era of competition, change, and crisis 
SN  - 9780071635592 (hbk.)
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning (Advertising)
KW  - Competition
KW  - Strategic planning
KW  - Marketing
N1  - Includes index
ER  -