Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel 
 - 6th ed. 
 - Mason, OH, United States :  Cengage Learning,  2001 
 - 751 p. :  col. ill. ;  28 cm. 
<br/><br/> Bahan Hadiah 
<br/><br/>Includes bibliograhical references and index 
<br/><br/><label>ISBN: </label>9780324068610 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management